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Utilita

Independent 🌿 Green

The UK's leading smart prepayment meter specialist

Founded: 2003 HQ: Eastleigh

Utilita was founded in 2003 specifically to serve prepayment meter customers, who had historically been poorly served by the energy market. It now serves over 800,000 customers and pioneered smart prepayment technology that allows customers to manage and top up their energy entirely via app — no need to visit a shop.

Available Tariffs

Smart Pay As You Go Prepayment

Top up anytime via app, online, or PayPoint. Smart meter included. Full usage visibility and spending alerts.

Direct Debit Variable Variable

Standard variable tariff for customers who prefer monthly direct debit.

💡 Rates change frequently. Use our live comparison tool for current unit rates in your area.

✓ Pros

Best-in-class smart prepayment meter technology
Easy top-up via app, website or PayPoint nationwide
Particularly good for customers on low incomes or managing tight budgets
Transparent usage data and real-time spending alerts
Free smart prepayment meter installation

✗ Cons

Prepayment rates are slightly higher than direct debit rates
Limited tariff range
Customer service capacity stretched during peak periods
Not a green energy supplier

Switching Advice

Switching to Utilita is particularly suitable if you have or want a prepayment meter. They install a smart prepayment meter free of charge. Switching away is straightforward if you move to direct debit.

🌿 Green Credentials

Utilita does not have specific green energy credentials but has launched energy efficiency initiatives aimed at lower-income households.

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