Ecotricity

Independent 🌿 Green

The world's first green energy company and EV charging pioneer

Founded: 1996 HQ: Stroud
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Ecotricity was founded in 1996 by Dale Vince and claims to be the world's first green electricity company. Rather than paying dividends, it reinvests profits into building new wind and solar farms. It also operates the UK's motorway EV charging network (Electric Highway) and manufactures green gas from grass via anaerobic digestion.

Available Tariffs

New Energy Variable

100% green electricity and green gas (from grass anaerobic digestion). Variable rate.

EV Tariff EV / Variable

Includes free sessions at Ecotricity Electric Highway motorway chargers.

Green Gas Green Gas

Gas produced from grass via anaerobic digestion — genuine green gas, not just offsets.

💡 Rates change frequently. Use our live comparison tool for current unit rates in your area.

✓ Pros

  • Reinvests profits into building new renewable generation — not just buying certificates
  • 100% green electricity and green gas options
  • Operates the UK motorway EV charging network
  • Green gas from anaerobic digestion (not offsets)
  • Strong ethical, founder-led ethos

✗ Cons

  • Unit rates significantly higher than most suppliers
  • Smaller customer base limits economies of scale
  • Customer service can be slow
  • Not price competitive

Switching Advice

Switching to Ecotricity is simple online. Be aware that unit rates are higher than average — you are paying a premium for genuine green energy investment.

🌿 Green Credentials

Ecotricity has arguably the most genuine green credentials of any UK supplier. It builds its own renewable generation, produces real green gas from biomass, and reinvests all profits into the green transition.

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