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Octopus Energy

Independent 🌿 Green ⚡ API

The UK's largest and most innovative energy supplier

Founded: 2015 HQ: London
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Octopus Energy was founded in 2015 and has grown to become the UK's largest domestic energy supplier, serving over 6 million customers. It is part of Octopus Energy Group, operating in Germany, the US, Japan, Australia and New Zealand. Octopus is known for its technology-led approach, innovative time-of-use tariffs, and consistently top-rated customer service.

Available Tariffs

Octopus Flexible Variable

Standard variable tariff tracking wholesale prices. No exit fees. Good for customers who want simplicity.

Octopus Agile Smart / Half-hourly

Half-hourly pricing that follows the wholesale market. Prices can go negative during high renewable generation — you can get paid to use electricity.

Octopus Go EV Tariff

Cheap overnight electricity (typically 7p/kWh) for EV owners between 00:30–05:30. Requires a smart meter.

Octopus Tracker Variable (daily)

Unit rates track wholesale energy prices daily. Can be significantly cheaper than the price cap in a falling market.

Octopus Cosy Time of Use

Cheap rates during mid-morning and late afternoon. Designed for heat pump owners.

Octopus Flux Solar + Battery

For homes with solar panels and batteries. Export, import and storage rates all in one tariff.

Intelligent Octopus Go Smart EV

Like Octopus Go but the app automatically finds the cheapest windows to charge your EV.

💡 Rates change frequently. Use our live comparison tool for current unit rates in your area.

✓ Pros

  • Best-rated customer service in UK energy (Trustpilot, Citizens Advice)
  • Widest range of innovative tariffs including Agile, Tracker and EV-specific plans
  • Free smart meter installation
  • 100% renewable electricity on most tariffs
  • Proprietary Kraken technology platform
  • Active in peer-to-peer energy trading and community schemes

✗ Cons

  • Agile and Tracker tariffs involve price volatility — suit engaged customers
  • Customer service wait times have grown with rapid expansion
  • Not all specialist tariffs available in every region

Switching Advice

Switching to Octopus is straightforward and fully online. The process takes 17–21 days. Octopus handles communication with your current supplier. Smart meter installation is free and can be booked at any point.

🌿 Green Credentials

Octopus Energy sources 100% of its electricity from renewable sources backed by REGO certificates. It also invests in renewable generation assets worldwide through Octopus Energy Generation. For maximum green additionality, its Agile tariff rewards customers for using electricity when renewable generation is highest.

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